ARE YOU COMFORTABLE?

I absolutely love Seth Godin's latest post.

As you take a look at your Sales Force, are you sticking to the tactics, products, people and channels that you are comfortable with, instead of rethinking what the market demands?

You should not make changes for the sake of making changes, but you do need to continually look at yourself to see if the market is demanding that you change.  In today's challenging economic environment, chances are that you need to make some changes.

We are almost half-way through 2009.  Now is a good time to sit down with your leadership team to see what changes you need to make to your tactics, products, people and channels.