I recently read that human beings and chimpanzees share 98% of the same DNA (now I understand why my college friends acted like they did!). That 2% sure does make a hugh difference.
What is the 2% difference that separates a sales superstar from a sales dud? I think we all have opinions, but never have I seen the results captured like in the tools available from Objective Management Group.
Not only has Dave Kurlan identified the 2%, he can help your company (1) determine who on your current sales team has these special genes and (2) determine if candidates your are interviewing have the special genes.
Our company believes that you cannot design an effective training & development plan for your salespeople unless you understand their DNA. Don't invest in a training program without this information.
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