E-MAIL REFERRALS

In our fast-paced world, many of your prospects are nearly impossible to reach by phone. Playing phone tag is frustrating and voice mail messages requesting a call back are often deleted before the prospect, even when referred to you, listens to the entire message.

If your Center of Influence(COI) is not able to arrange a three way meeting, ask them to refer you by e-mail. A simple introduction of both parties (with some background info if appropriate), is often all that it takes to get two parties "talking" to each other.

I have "referred" via e-mail twice in the last week and on both occasions the parties arranged an appointment within 48 hours. I have also been referred via e-mail and find that my prospects respond much quicker than when I begin the phone tag game.

Put together a few lines on how you would like your COIs to introduce you. The next time someone is struggling how to get you in front of a prospect, suggest that they introduce you via e-mail.